Inizio Home Decor Mobile App

Customer Background

Inizio Home Decor is a premium home-furnishing brand known for its craftsmanship and curated collections of bedding, cushions, curtains, and kitchen linen. Through its website, www.iniziohomedecor.com, the brand helps customers create personalized, aesthetically rich living spaces. As its customer base expanded, Inizio sought to deliver a mobile-first experience that could engage and convert on-the-go shoppers.

Problem

• High mobile traffic but significantly lower conversions compared to desktop.
• Limited engagement and return visits due to lack of personalized app features.
• Competitive disadvantage as other lifestyle brands offered loyalty-driven app experiences.
• The website couldn’t fully deliver a visual and emotional shopping experience.
• Absence of app-based notifications or wishlists limited customer retention and repeat purchases.

Solutions

• Designed and developed a mobile-first shopping app using Flutter and Firestore.
• Implemented intuitive navigation — ‘Shop by Room,’ ‘Shop by Mood,’ and ‘Shop by Collection.’
• Built a personalized inspiration feed with curated décor ideas and seasonal collections.
• Enabled wishlist functionality with price alerts and push notifications for new collections.
• Integrated secure, seamless payments with Razorpay, Paytm, and UPI gateways.
• Unified user data between website and app for consistent cross-platform experiences.
• Created a clean, minimal UI aligned with Inizio’s premium brand aesthetic.

Results

• 35% increase in mobile conversions within three months of launch.
• 40% boost in repeat purchases through wishlist and notification features.
• 10,000+ app downloads within the first quarter.
• Average session time increased by over 60%.
• Positive brand impact with user praise for elegance, speed, and ease of use.

Conclusion

Through its partnership with Kaitoz, Inizio Home Decor successfully transformed its online store into a mobile-first lifestyle experience. The new app bridged the gap between inspiration and purchase — enabling users to explore, personalize, and style their homes effortlessly. Kaitoz’s expertise in mobile app development and UX design helped Inizio boost engagement, loyalty, and overall business growth.