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What changed?
• Universal Analytics (old version): Focused mostly on pageviews and sessions (like how many times someone visited a page). • GA4 (new version): Tracks events and user actions (like clicks, scrolls, video plays, purchases), giving a more detailed picture of customer behavior.
Why it matters for you:
• You can see how many people visit your site. • Learn where they come from (Google search, ads, social media, etc.). • Understand what they do (read blogs, add to cart, watch videos, leave quickly, etc.). • Measure what works and what doesn’t in your marketing.
How to Set It Up
• Create a Google Analytics account Go to analytics.google.com and sign in with your Google account. • Add your website details Enter your website’s name and URL. • Set up the tracking code Google will give you a short code. Paste it inside your website’s <head> section on every page. If you use WordPress, you can add it easily with a plugin. • Start tracking visitors Once done, Google Analytics will begin recording data about your website traffic.
Key Points
Here are some common terms: • Users: Number of people who visited your site • Sessions: Total number of visits (one person can visit multiple times) • Bounce Rate: The percentage of people who leave after seeing just one page • Traffic Sources: Where your visitors are coming from (Google, Facebook, email, etc.) • Page Views: How many times a page was viewed
Simple Use Cases
• Want to know which blog post is most popular? → Check Page Views • Wondering if your Instagram link is working? → Check Traffic Sources • Curious why people aren’t buying? → See where they drop off in the sales funnel