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What GSC Shows
• Keywords/Queries: The words people type in Google to find your site. • Impressions: The number of times your website was found in search results. • Clicks: The number of individuals who clicked on the link to your website. • Ranking: Where your website appears in search results (first, second, etc.). • Problems/Errors: If Google has problems accessing your website (broken links, mobile troubles, etc.).
Why It’s Important for Businesses
• Helps you see which keywords bring traffic → so you can focus on them. • Alerts you if your site has problems → so you can fix them quickly. • Shows you if your SEO (Search Engine Optimization) is working. • Helps increase visibility → more people find your business online.
Example: Travel Agency Website
• 500 people searched “Kerala holiday packages” and saw your website. • Only 20 people clicked → GSC shows your page title isn’t attractive. • You update the title to “Affordable Kerala Holiday Packages | Book Now” → clicks increase.
Working of Google Search console in simple steps
1. Submit Your Sitemap • A sitemap is like a map of your website that shows all your pages. • Upload it to GSC so Google can find and index your pages faster. Example: If you add a new service page /web-design, submit it in GSC → Google will show it in search results sooner. ________________________________________ 2. Track Your Website Performance In the Performance tab, you can check: • Impressions → how many times your page appeared in Google search. • Clicks → how many people clicked your page. • Average Position → where your page ranks. Example: Your blog “Best CRM Tools” gets 10,000 impressions but only 50 clicks → your title or description may need improvement to attract more clicks. ________________________________________ 3. Fix Indexing Problems • If Google can’t index a page, it won’t appear in search. • GSC will tell you about errors (like crawl issues or broken links). Example: If GSC says “Submitted URL has crawl issue”, you may need to fix broken links, redirects, or allow Google to access the page. ________________________________________ 4. Check Mobile Friendliness Since most people search on mobile phones, GSC shows if your site has problems on small screens. Example: A product page has tiny text or buttons too close → GSC will flag it so you can fix it, ensuring mobile users don’t leave. ________________________________________ 5. Use Search Queries for Content Ideas • GSC shows the exact words people type to find your site. • Use these keywords to create more blogs, services, or FAQs. Example: If many users search “affordable ecommerce website Kerala” and find you, you can write a blog or service page targeting that keyword.